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Monday, November 1, 2010

Shopping

Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one.

Shopping in ancient societies

Shopping can be traced back to many civilisations in history. In ancient Rome, there was Trajan's Market with tabernae that served as retailing units. Shopping lists are known to be used by Romans as one was discovered by Hadrian's wall dated back to 75–125 AD and written for a soldier.

The shopper

To many, shopping is considered a recreational and diversional activity in which one visits a variety of stores with a premeditated intent to purchase a product.

"Window shopping" is an activity that shoppers engage in by browsing shops with no intent to purchase, possibly just to pass the time between other activities, or to plan a later purchase.

To some, shopping is a task of inconvenience and vexation. Shoppers sometimes go though great lengths to wait in long lines to buy popular products as typically observed with early adopter shoppers and holiday shoppers.

More recently compulsive shopping is recognised as an addiction. Also referred as shopping addiction, "shopaholism" or formally oniomania, these shoppers have an impulsive uncontrollable urge to shop. The term "retail therapy" is used in a less serious context. The nonprofit organization Debtors Anonymous provides free support groups for shopping addiction or oniomania and other money related addictions.

Shopping hubs

A larger commercial zone can be found in many cities, downtowns or Arab city souks. Shopping hubs, or shopping centers, are collections of stores; that is a grouping of several businesses.
Window shopping in Toronto in 1937

Typical examples include shopping malls, town squares, flea markets and bazaars.

Stores

Stores are divided into multiple categories of stores which sell a selected set of goods or services. Usually they are tiered by target demographics based on the disposable income of the shopper. They can be tiered from cheap to pricey.

Some shops sell secondhand goods. Often the public can also sell goods to such shops. In other cases, especially in the case of a nonprofit shops, the public donates goods to these shops, commonly known as thrift stores in the USA or charity shops in the UK. In give-away shops goods can be taken for free. In antique shops, the public can find goods that are older and harder to find. Sometimes people are broke and borrow money from a pawn shop using an item of value as collateral. College students are known to resell books back though college textbook bookstores. Old used items are often distributed though surplus stores.

Many shops are part of a shopping center that carry the same trademark (company name) and logo using the same branding, same presentation, and sell the same products but in different locations. The shops may be owned by one company, or there may be a franchising company that has franchising agreements with the shop owners often found in relation to restaurant chains.

Various types of retail stores that specialize in the selling of goods related to a theme include bookstores, boutiques, candy shops, liquor stores, gift shops, hardware stores, hobby stores, pet stores, pharmacys, sex shops and supermarkets.

Other stores such as big-box stores, hypermarkets, convenience stores, department stores, general stores, dollar stores sell a wider variety of products not horizontally related to each other.

History of modern shopping

Fairs and markets have a long history that started when man felt the need to exchange goods. People would shop for goods at a weekly market in nearby towns. Then shops began to be permanently established. Shops were specialized , e.g. a bakery, a butchery, a grocer. Then supermarkets appeared.

There have been three major phases in the shopping / trading world in the last 100 years. In a way, these link up into a full circle.

1. Customers would be served by the shopkeeper, who would retrieve all the good on their shopping list. Shops would often deliver the goods to the customers' homes.

2. Customers have to select goods, retrieve them off the shelves using self service, and even pack their own goods. Customers deliver their own goods.

3. Customers select goods via the internet. The goods are delivered to their homes as in phase one.

Home shopping

With modern technology such as television and telephone and the Internet, users could be described as home shopping through online retail stores. Electronic commerce and business-to-consumer electronic commerce systems in combination of home mail delivery systems make this possible. Typically a consumer could make purchases through online shopping, shopping channels, mail order, etc. Sometimes peddlers and ice cream trucks pass through the neighborhoods offering services and goods. Also, neighborhood shopping takes place through various garage sales found in United States. Online shopping has completely redefined the way people make their buying decisions; they have access to a lot of information about a particular product which can be looked at and evaluated, at any given time. Online shopping allows the buyer to save the time which would have been spent traveling to the store or mall.